Shopping for Make Up

Whether you are starting your first professional makeup kit, replacing a few personal items, or looking for something new, shopping is a time to experiment, test cosmetics, and research trends. One of the best and easiest ways to stay current is to test the latest products on the cosmetics floor of any large department store. The makeup artist at the counter will show you new items and techniques. You can try the cosmetics and get information, all without any cost. Magazines and the Internet are great for research and information, but when you are ready for a purchase, it is important to touch and feel the products so you know the quality you are getting.


Strategy for Shopping
1. Determine your budget - it can get expensive, so add a realistic amount for new products
2. Making an inventory list of all the supplies in your kit - it's really helpful, it's like a shopping list!
3. If you want to replace something specific, take the container with you to the store
4. Keep a place to jot down any new products you want to test - it's also a good place to keep records
5. For the best service, shop when stores are least crowded (mornings, early in the week - generally)
6. Let the make up artist at the counter show you a new look or technique - listen and ask questions
7. Be clear about your likes and dislikes.
8. Ask for samples or trial-size containers of any products you like.
9. Purchase a product only if you love the way the makeup looks and know that you will use it.

Places to Shop!

Department Store

1. Department Stores
High-end brands are typically sold through dedicated counter areas in department stores. Most of the counter personnel are trained in makeup application and are able to provide information and advice. You can test the makeup before purchasing so you know exactly what you're getting. You might be pressure to make a purchase though!

2. Drugstores and Pharmacies
These stores are convenient and carry a wide variety of mass-market products. Purchase basic supplies such as nail polish, cotton balls, makeup sponges, and cotton swabs at these retailers. Very few of the products can be tested before buying, so purchases might not meet your expectations.

3. Beauty Supply Shops
Makeup artists depend on these industry meccas for professional-quality products at budget-friendly prices. You will receive personalized attention and won't be rushed or pressured to make a purchase, because the sales clerks are not paid on commission. These stores will usually ship anywhere in the country.

Beauty Superstore
Sephora

4. Beauty Superstores
One-top shops, such as Sephora and Ulta, offer a wide range of mass-market, prestige, and niche products. That staff is knowledgeable and willing to answer questions.

5. Specialty Stores
These freestanding stores offer a wide selection of products, often "indie" brands. This is a good place to find trend-driven shades, foundations, and concealers.

6. Catalogs
Shopping from catalogs specific to a brand is a convenient way to stock up on favorite shades of cosmetics. Once you are familiar with a product, this is a fast and easy way to order replacements, get a quick overview of new products, and see the latest fashion colors.

Purchasing Dos & Don'ts 
DO : Buy multipurpose makeup, such as lip-cheek combinations

DO : Shop in daylight for foundation

DON'T : Equate "dermatologist tested" with better quality. The claim does not guarantee that the doctor approved of the product - just that it was tested.

DO : Save your receipts. Many stores will refund your money within a specified period of time if you are not satisfied with a product. If any cream-based makeup smells or has an odd texture, take it back. It is probably old.

DON'T : Toss leftovers unless the makeup is more than eighteen months old. When that lipstick or cream blush gets near the end, scoop the remainder into small, covered, compartmentalized boxes (palettes) that are available at art and beauty supply stores. Label the back of the palette with the color name for reference when you need to restock.

I always love shopping for makeup - hope this helps with your makeup adventures!


Love,
ALPHA


Information from Bobbi Brown's Makeup Manual